The modern
shop floor.

Where orders flow.

No credit card · Monthly billing, cancel anytime · From $99/mo
app.inkreef.com · Dashboard Coastal Print Co.
TUE · APR 21, 2026

Good morning, Maya.

APPROVED TODAY
$12,420
▲ 18% vs yday
ON PRESS
6 jobs
Press 1+2
DUE THIS WK
18
3 at risk
GROSS MARGIN
64.2%
▲ 2.1 pts
Revenue · last 8 weeks
$196,480 total
W12
W13
W14
W15
W16
W17
W18
W19
Activity
LIVE
  • Lincoln High approved #1047 2m
    200 tees · $2,214
  • Deposit received 14m
    Sunset Brewing · $975
  • Order shipped 38m
    #1018 · Coastal CrossFit
  • Artwork approved 1h
    Westview FC · v3

Trusted by shops printing for

Lincoln High SUNSET BREWING Coastal CrossFit Westview FC Oak & Ivy HARBOR CO.

* Representative names of the shops & customers InkReef is built for. Private beta currently onboarding its first 25 shops.

§01  Why InkReef

Built for how your shop
actually works — not how
a product manager imagined it.

A print shop isn't a SaaS abstraction. It's presses and dryers, embroidery heads, screens, and people covered in ink. We built InkReef on a real shop floor, watching real orders move.

01 · QUOTE

From call
to approved, in minutes.

Multi-position quotes with size breaks and tiered pricing. Real-time S&S and SanMar catalog. One-click approval via branded portal or SMS.

02 · PRODUCE

The whole floor,
on one board.

Drag-and-drop production schedule across presses, dryers, and embroidery heads. Barcode scanning from the kiosk. Every stage update pushes to the customer.

03 · PROFIT

Know what you
actually made.

True cost per order. Labor hours, material pulls, overhead — all tied to the job. Margin alerts before you send the invoice. QuickBooks sync.

§02  A day in the shop

Four moments.
One platform.

Every custom apparel shop lives the same rhythm. InkReef shows up at each step — and gets out of the way.

07:42 AM · MONDAY

Quote in
sixty seconds.

Lincoln High needs 200 tees by Friday. You pull up the Gildan 5000 in navy, three positions, auto-tiered pricing. They approve before you finish your coffee.

  • Real-time S&S and SanMar catalog
  • Multi-position pricing with size upcharges
  • Branded quote sent via email and SMS
Quote #1047 · Draft
CUSTOMER
Lincoln High Booster Club
Pending approval
Gildan 5000 Heavy Cotton
NAVY · S–3XL · 200 pcs
$1,200.00
A
Front · 3-color screen print
LINCOLN TIGERS · 10"W
$600.00
A
Back · 1-color screen print
CLASS OF '26 · 8"W
$300.00
TOTAL incl. tax
$2,214.00
Production · Press 1+2Day view
ART
#1041
#1043
PRE-PRESS
#1038
PRESS · NOW
#1032 · 62%
#1029
#1025
QC
#1018
SHIP
#1014 ✓
#1011 ✓
Press 1 · Utilization
6h 42m / 8h · on schedule
12:14 PM

The floor,
at a glance.

Drag a job from Pre-press to Press. Scan a box at QC. Your customer sees the update live in their portal. No status meetings. No "hey, where are we on that?"

  • Custom stages per decoration method
  • Press, dryer, and embroidery-head scheduling
  • Touch-friendly shop-floor kiosk
3:28 PM

Your customer,
your brand.

Sunset Brewing approves artwork through their portal. Your logo, your colors, your subdomain. They pay the 50% deposit with Apple Pay. The order drops straight into production.

  • White-labeled portal on your subdomain
  • One-click approvals and Stripe payments
  • Version-controlled artwork revisions
print.sunsetbrewing.comPowered by InkReef
S
Sunset Brewing
Order #892
ARTWORK · V3
Approved
SB
PAY DEPOSIT
$975
50% of $1,950.00
ORDER STATUS
QUOTED
APPROVED
PRINTING
QC
SHIPPED
Margins · This week
GROSS MARGIN · WK 19
64.2%
▲ 12.4% vs LW
M
T
W
T
F
S
S
REVENUE
$48.2K
LABOR
$9.1K
MATERIALS
$8.1K
!

Order #1029 is trending 18% below target margin. Labor logged at 3.2 hrs vs 2.0 estimated.

6:45 PM

Know what you
actually made.

Labor-logged hours plus real material costs plus your overhead — per order, not per month. The rush job that felt profitable? It wasn't. InkReef tells you before the invoice goes out.

  • True cost per order
  • Margin alerts before you bill
  • Two-way QuickBooks sync
§03  The platform

Everything your shop needs.
Nothing it doesn't.

87+ features purpose-built for screen printers, embroidery shops, sign makers, and custom apparel. Included on every plan.

№ 01

Smart quoting

Multi-position, size breaks, tiered pricing, 1-click approval.

№ 02

Order tracking

Custom stages, due dates, real-time status on every job.

№ 03

Invoicing

One-click invoices, deposits, splits, instant Stripe payments.

№ 04

Customer portal

Branded portal for approvals, tracking, online payments.

№ 05

Online stores

Spirit wear stores for schools, teams, events.

№ 06

Design studioBETA

Canvas editor with real product photos from S&S and SanMar.

№ 07

Production schedule

Drag-and-drop across presses, dryers, embroidery heads.

№ 08

Profit analytics

True cost tracking, margin alerts, revenue pipeline.

№ 09

SMS + email

Text when orders are ready. Automated follow-ups.

№ 10

Barcode kiosk

Touch shop-floor kiosk with barcode scanning.

№ 11

Time tracking

Labor hours per job for true-cost and margin calculations.

№ 12

Printavo migration

One-click import of customers, orders, and invoice history.

Integrations

Plays well
with the stack
you already run.

StripeQuickBooksGoogle CalendarS&S ActivewearSanMarShopifyPrintavo importREST APISMS / TwilioGmail / Outlook + 12 more
§04  Security & trust

Built on enterprise foundations — from day one.

The founder spent a decade on Zero Trust, SOC2, and PCI for a 400-person tech company. That's the bar baked into InkReef — not a patch layer.

AES-256 encryption at rest

Every byte of your customer data, artwork, and financial history is encrypted at rest in our production systems.

TLS 1.3 in transit

Modern certificate pinning. No fallback to broken ciphers. No certificate warnings. Ever.

2FA and passkeys

Role-based access, session isolation, passkey support on every account — not just admins.

Zero Trust architecture

Every request is authenticated, authorized, and audited. No implicit trust — inside or outside the network.

Stripe for payments

Card numbers never touch our servers. PCI-DSS Level 1 compliance inherited from Stripe.

Daily off-site backups

Point-in-time recovery up to 30 days. Geo-redundant storage. Tested restore procedures.

SOC 2 · in progressPCI-DSS · via StripeGDPR readyISO 27001 roadmap Read the security whitepaper
§05  The story

Born on a family
shop floor.

BY MISHAN WARNAKULASURIYA · FOUNDER · SANTA BARBARA
Mishan Warnakulasuriya — Founder, InkReef
Mishan W.
FOUNDER · FIG. 01

I grew up in Sri Lanka and came to the States carrying the kind of dream most immigrants carry — work harder than everyone else, figure it out, build something worth building. I landed in IT and spent over a decade there. Security and identity systems for a 400-person tech company. IT integration when they acquired a $100M business. Zero Trust architecture. SOC 2. PCI. I got good at it.

Then my uncle asked me to help with the IT at his print shop. That's when I saw it up close — the software his shop depended on was expensive, limited, and charged a full year upfront. For a small family business where every dollar matters, that's not just frustrating. It's the kind of thing that keeps you up at night.

So I started building. Not a startup pitch deck — an actual tool for an actual shop. I sat with the people running production, listened to what they needed, and built it. The quoting system, the portal, the scheduling board — all of it came from real conversations, not a whiteboard in a co-working space.

InkReef is my way of giving small shops the same quality tools that Fortune 500 companies take for granted. If my uncle's shop can run on it, yours can too.

— MISHAN W., FOUNDER

The security is enterprise-grade because that's the only way I know how to build. The pricing is monthly because nobody should gamble a year's budget on a promise. And the platform keeps getting better because I'm still listening.

BACKGROUND
10+ years enterprise IT
BACKED BY
Real shops using it daily
BUILT IN
Santa Barbara, California
§06  Make the switch

Tired of paying too much
for too little?

If you're on Printavo, spreadsheets, or stitching together five different tools — here's what changes.

Legacy toolsInkReef
PricingYearly upfront contractMonthly · cancel anytime
Customer portalBasic or add-onBuilt-in · branded · on your domain
Online paymentsThird-party add-onStripe · one click · Apple Pay
Production schedulingLimited or manualDrag-and-drop board · per station
Design studioBETANot includedCanvas · real product photos
Data migrationManual CSV wranglingOne-click Printavo import
Time trackingSeparate toolBuilt-in · per-job costing
SecurityBasic authentication2FA · passkeys · AES-256 · Zero Trust
API accessPaid tier onlyIncluded on every plan
Start free trial

We'll import your Printavo data for you. No spreadsheet wrangling.

§07  FAQ

Questions we hear
every week.

Didn't see yours? Email hello@inkreef.com. We reply within a few hours.

Yes. A one-click import pulls over your customers, orders, and invoice history. You don't start from scratch.
§08  Join us

Your shop deserves
better software.

Stop overpaying for tools that weren't built for how you work.

14-day trial · No credit card · Monthly billing · Cancel anytime